A small but crucial tip that many sellers overlook is the management of feedback on Amazon. Neglecting this aspect can negatively impact your sales performance.
In addition to product reviews on the product detail page, American customers often leave feedback for sellers. In most cases, if you don't have an automated system to monitor negative feedback, you won't even notice that you received one or understand its implications.
When your feedback rating begins to drop, it affects various aspects of your Amazon account, including product ranking in search results, your Inventory Performance Index (IPI), Buy Box eligibility, and even exposure in advertising.
Surprisingly, you can automatically and quickly remove negative feedback almost without any problem.
When can you remove negative feedback?
When the feedback is related to shipping or logistics issues (if you work with Fulfillment by Amazon - FBA).
When the feedback is related to the product (meaning, when a customer leaves negative feedback about the product in seller feedback).
When the feedback is written in an offensive or inappropriate language.
There are other cases, but the bottom line is that you can remove almost any negative feedback that is written, thereby maintaining a nearly 100% positive feedback rating.
How to do it:
First, it's important to monitor feedback daily or use automated tools that notify you of negative feedback. You can find this under "Performance" > "Feedback."
When you identify negative feedback, click on "Request Removal" on the right-hand side.
If the feedback is not automatically removed, and it indeed violates the rules mentioned above, you can respond to the case and request manual removal. In 99% of cases, a representative will remove the feedback.