In the past, I directed you to Amazon's Learning Center, where you can access a lot of professional content at different levels.
Now, Amazon has published an impressive list of webinars in the field of advertising that will take place in September.
During each webinar, Amazon's experts teach the relevant topic, starting at a fairly basic level. However, they usually dive deeper into the subject, and keen listeners can learn quite a few insights about how Amazon's algorithm works and, of course, how to leverage it to our advantage.
The webinars are conducted in English, at reasonable hours, and after each webinar, you can watch the recording whenever you like. But the most important part is that in the last 15 seconds of each webinar, there's a Q&A session with the expert delivering the webinar, and here is where you can get real value. Because even if you stumble upon a webinar that is entirely delivered to beginners, during the Q&A, you can extract a lot of important and smart information about the specific topic and, in general, about the world of advertising on Amazon, including specific questions about things happening in your campaigns.
Here is the complete list of webinars, and it's reasonable to assume that we'll see each other in some of the sessions.
Increasing consideration with Amazon Advertising September 9, 2021 - Click Here
An in-depth look at bulk operations September 7, 2021 - Click Here
Next steps for success with sponsored ads September 7, 2021 - Click Here
Tips for optimizing your budget and bids September 7, 2021 - Click Here
Create and launch your Store on Amazon September 8, 2021 - Click Here
Introduction to bids and budgets September 8, 2021 - Click Here
Introduction to keywords and sponsored ads September 9, 2021 - Click Here
Strong foundation, strong ads: Get ready for advertising September 16, 2021 - Click Here
Getting started with Sponsored Display September 16, 2021 - Click Here
Next steps for success with sponsored ads September 21, 2021 - Click Here
Get started with Sponsored Ads September 21, 2021 - Click Here
Tips for optimizing your keywords strategy September 22, 2021 - Click Here
Introduction to campaign targeting methods September 22, 2021 - Click Here
Grow global: Tips for advertising in more marketplaces September 22, 2021 - Click Here
Tips for optimizing your budget and bids September 23, 2021 - Click Here
Get started with Sponsored Ads September 28, 2021 - Click Here
Amplify your reach with Sponsored Brands September 29, 2021 - Click Here
Virtual summit: Day one
Our Amazon Advertising virtual summit will take place over two days, starting with a half day of workshops designed for professional sellers and vendors to learn about Sponsored Products targeting strategies. This is your chance to learn how to use each of our Sponsored Products targeting strategies to engage your audience.
September 14, 2021
Virtual summit: Day two
Day two of our Amazon Advertising virtual summit is designed for vendors and sellers enrolled in Amazon Brand Registry. You'll spend half a day exploring a more holistic approach to targeting across our suite of self-service advertising solutions
September 15, 2021