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Learning from Primary Sources

In the past, I directed you to Amazon's Learning Center, where you can access a lot of professional content at different levels.


Now, Amazon has published an impressive list of webinars in the field of advertising that will take place in September.


During each webinar, Amazon's experts teach the relevant topic, starting at a fairly basic level. However, they usually dive deeper into the subject, and keen listeners can learn quite a few insights about how Amazon's algorithm works and, of course, how to leverage it to our advantage.


The webinars are conducted in English, at reasonable hours, and after each webinar, you can watch the recording whenever you like. But the most important part is that in the last 15 seconds of each webinar, there's a Q&A session with the expert delivering the webinar, and here is where you can get real value. Because even if you stumble upon a webinar that is entirely delivered to beginners, during the Q&A, you can extract a lot of important and smart information about the specific topic and, in general, about the world of advertising on Amazon, including specific questions about things happening in your campaigns.


Here is the complete list of webinars, and it's reasonable to assume that we'll see each other in some of the sessions.


Enjoy!

  • Increasing consideration with Amazon Advertising September 9, 2021 - Click Here

  • An in-depth look at bulk operations September 7, 2021 - Click Here

  • Next steps for success with sponsored ads September 7, 2021 - Click Here

  • Tips for optimizing your budget and bids September 7, 2021 - Click Here

  • Create and launch your Store on Amazon September 8, 2021 - Click Here

  • Introduction to bids and budgets September 8, 2021 - Click Here

  • Introduction to keywords and sponsored ads September 9, 2021 - Click Here

  • Strong foundation, strong ads: Get ready for advertising September 16, 2021 - Click Here

  • Getting started with Sponsored Display September 16, 2021 - Click Here

  • Next steps for success with sponsored ads September 21, 2021 - Click Here

  • Get started with Sponsored Ads September 21, 2021 - Click Here

  • Tips for optimizing your keywords strategy September 22, 2021 - Click Here

  • Introduction to campaign targeting methods September 22, 2021 - Click Here

  • Grow global: Tips for advertising in more marketplaces September 22, 2021 - Click Here

  • Tips for optimizing your budget and bids September 23, 2021 - Click Here

  • Get started with Sponsored Ads September 28, 2021 - Click Here

  • Amplify your reach with Sponsored Brands September 29, 2021 - Click Here

Virtual summit: Day one

Our Amazon Advertising virtual summit will take place over two days, starting with a half day of workshops designed for professional sellers and vendors to learn about Sponsored Products targeting strategies. This is your chance to learn how to use each of our Sponsored Products targeting strategies to engage your audience.

September 14, 2021

Virtual summit: Day two

Day two of our Amazon Advertising virtual summit is designed for vendors and sellers enrolled in Amazon Brand Registry. You'll spend half a day exploring a more holistic approach to targeting across our suite of self-service advertising solutions

September 15, 2021


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