Amazon continues to expand private brands and enables registered brand owners on Amazon to create specific content that tells their brand's story and appears on all products, above the Enhanced Brand Content (EBC).
The feature, which until now has been in beta and is gradually starting to roll out to all brands, requires us to add three short sentences under the following questions:
How did we get our start?
What makes our products unique?
Why do we love what we do?
For each answer, Amazon allows us to enter up to 300 characters.
Additionally, our logo, of course, and one lifestyle image.
The final result may not be particularly impressive because there is not much space for creative design, but it greatly contributes to building customer trust and their connection to your brand.
The feature is available in one of my 3 accounts currently, so if you don't have it yet, keep following, and it's reasonable to assume that it will be available in the coming weeks.
It can be found under:
A+ Content Manager
Create Brand Story