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The Thumb Stopper

As we've already discussed, images are one of the most critical elements on your product listing page. Sometimes, they matter even more than the product itself. This makes your main product image, often referred to as the "Thumb Stopper," a crucial factor. It's the image that can make the difference between a customer stopping to check out your product and scrolling past it in the search results.

Have you ever checked how your main image appears on both mobile and desktop?

On desktop, it appears as a square image. On mobile, it appears as a vertical rectangle.

Did you know that 75% of Amazon US customers make their purchase decisions through mobile, not desktop?

So, today's tip can increase your click-through rate by as much as 10% and subsequently boost your sales. Create a new vertical rectangular main image (dimensions: height - 2500, width - 2000) with white space on the sides.

This way, your product image will stand out more prominently on mobile and encourage customers to stop scrolling.

Remember to track the performance for at least 7 days. If you see a positive change, great. If not, your target audience might be primarily desktop users, so you might want to revert to a square image.

In general, take an unbiased look at your main image and ask friends and family who resemble your target audience a straightforward question: Does my main product image make you stop or not? Is it a Thumb Stopper?

If not, it's time to make a change. Good luck!


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