Every business owner, especially those who run Amazon businesses, which are essentially One Man Shows, must know how to view their business from three different heights at any given time:
50,000 feet
10,000 feet
Microscope
I value each of these perspectives separately, but today I want to specifically talk about the most critical perspective, the microscope.
Those who know me understand that I strongly believe in automation in business, whether through tools or with the help of virtual assistants (VAs).
However, one thing I always retain for myself is daily performance monitoring.
Every day at 11:30, a recurring reminder pops up, reminding me to extract some data from the day that has ended and place it in an organized Excel file.
Amazon sales figures
Daily advertising expenses
It's a two-minute task that leaves me with my hands on the helm and ready for the next tasks required to meet the weekly, monthly, and annual goals that I've defined and will be discussed in the relevant tips.
Why do it myself?
Because this data is the core of the business, and it will lead the business to success or failure. The act of inputting this data keeps me in closer control of my income, expenses, and my pace towards the monthly goal.
In the Excel report I created, as you can see in the attached image, there is a dynamic design based on meeting or failing to meet the daily goal according to the pace I set at the beginning of the month.
If the indicator is red, I need to improve something to meet tomorrow's goal.
If the indicator is green for several days in a row, it's likely I didn't set the goal high enough...
I'm attaching a template of the file that you can use to monitor your own business. Copy the file, input your goals, and start tracking daily.
Have a wonderful week!"
