One of the main issues with targeting by category in Amazon advertising is that the advertising is broad, and as a result, it reaches many irrelevant places, wasting a significant amount of money.
Please note that Amazon has recently added an option for precise filtering of this type of advertising. Now you can filter by:
Targeting specific brand products
Targeting by product price
Targeting by the star rating of the product
In addition, there are other subcategories tailored to the category you have chosen, such as age, colors, and more.
With proper use of this tool, you can achieve maximum precision in category advertising and significantly increase exposure without compromising the quality of the targeting.
Have a pleasant and peaceful weekend!
